Wellington Yacht Partners is highly experience team of yacht brokerage experts based in Portsmouth Rhode Island. Their move to the HarborTech platform was precipitated by the need to have a more attractive web presence and more control over their website content.
Working with the Partners at Wellington, HarborTech create custom controls their yacht search criteria and system to channel leads directly to the appropriate brokers.
With a full-fledged marketing campaign underway, Wellington required full social media integration and fast and easy tools to post new, highly optimized content on a regular basis.
The Wellington Team sales procedures called for having leads from the web channeled to specific brokers on specific days throughout the month. The HarborTech "Broker-on-Call" system allows them to populate a calendar to automatically channel leads to the correct people.
With an emphasis on continually finding quality inventory , the website features a presentation on the benefits of listing with Wellington and a simple form to allow sellers to contact the brokers.
Using social media API from Facebook, combined with customer content modules in WordPress, HarborTech created a dynamic menu of social media feeds that leverages the hard work Wellington administrators do with their social media presence.
The cornerstone of our work is using the YachtWorld API to create customized display and search systems.
Using the HaborTech boat display system you enter data in one place - via your YachtWorld account. Our system then syncs to it, gets your data and creates a stunning display on your website - always up-to-date and accessible on any device.
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